Action
ACTION IS READY FOR EVEN MORE GROWTH THANKS TO THE XV RETAIL SUITE 5 POS SYSTEM

The international non-food discount retailer Action sells an impressive and extensive range of products at very low prices. With its success assured, it is seeking to grow even further by opening more branches in more countries. However, grand ambitions require the right support. That’s where Ctac came in: it updated Action’s point-of-sale (POS) system, loyalty system and supporting infrastructure.

“We have 24/7 real-time insights into our branches’ results and can keep prices, product ranges and software up to date with ease from a central location”

Martin van Dijk,  Manager IT Delivery at Action

The impact of XV Retail

With the implementation of XV Retail Suite 5 and the use of a central server, Action is ready for the future. “We are now extremely flexible”, says Van Dijk. “We’re able to process huge transaction volumes, while new branches can get up and running more quickly, as we only need to enter the address details in the system. Everything else is done automatically. In addition, we have 24/7 real-time insights into our branches’ results and can keep prices, product ranges and software up to date with ease from a central location. We’re also ready to serve our customers across all channels and with various retail innovations in the future.” Van Dijk can reflect on a successful project: “Quite simply, it was a really effective, solution-oriented collaboration. Together, Ctac and our project team have delivered a highly impressive service.”

Action is a fast-growing international non-food discount retailer, which sells more than 6,000 products at low prices in over 1,550 shops in the Netherlands, Belgium, France, Germany, Luxembourg, Austria and Poland. The retailer adds 150 new items to its range each week, and recorded total revenue of €4.2 billion in 2018.

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