BrandLoyalty sets up loyalty programmes for retail companies around the world. Bringing together all the suppliers, materials and customers at the right time for these programmes requires a lot of data. Ctac suggested Winshuttle to the organisation. BrandLoyalty now saves a lot of time when creating and changing data in SAP.

You probably know the football card scheme at Albert Heijn and the Disney Movie Moments loyalty scheme at Plus supermarkets. These retail loyalty schemes are designed, developed and implemented by BrandLoyalty. It is something the company does extremely well. BrandLoyalty is the global leader in loyalty programmes for the food retail sector.

Behind the scenes, BrandLoyalty manages an extensive network of suppliers, customers and products. Master Data Manager, Vincent Riebeek, manages the data that are generated for this. “Over the past ten years, BrandLoyalty has started to process more and more data digitally in-house,” he explains. “As a result, we needed better data quality. This is often about simple things such as upper case use or a clear structure for characteristics. For example, promotional items – say, a pan – first have to show the dimensions in millimetres, then the weight in grams, then the type of material, and so on.”

“In the past it took me about half a day to create new materials that needed to be available worldwide. I can now do that in half an hour.”

Vincent Riebeek, Master Data Manager at BrandLoyalty

Sharing information at Ctac’s Winshuttle User Group

Vincent says that Winshuttle is easy to use. “In the beginning, Ctac gave us a training course to get us started. Since then, it has largely been a matter of trial and error. If you use Winshuttle every day, you learn more and more, and you always find what you need. If I have any questions, I can ask the Ctac consultants by submitting a ticket to the service desk. Alternatively, I can raise any questions at the Winshuttle User Group meetings. We also always exchange useful tips and tricks with other Winshuttle users there. I highly recommend them.”

The impact: avoiding manual work

BrandLoyalty currently uses Winshuttle only for master data management, but Vincent sees more potential: “I think Winshuttle could also be a solution for our calculation processes and financial entries, for example. A lot of repetitive actions are still done manually there, even though there is no need to do so. I believe Winshuttle can help us to successfully perform many more automation processes and so make our organisation even more efficient.”

BrandLoyalty is the leading global loyalty platform that offers short-term loyalty programs that positively impact consumer behavior at scale. They provide targeted and tailor-made solutions that improve performance by changing consumer behavior.
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