Product data is playing an increasingly important role in digital commerce. Today, organizations must manage product information consistently for e-commerce, marketplaces, distributors, international markets and AI. This includes developments such as Agentic Commerce and GEO. This requires a solid PIM strategy and technology that enables organizations to maintain product data more efficiently and manage all processes in a controlled way.
More choice for organizations with complex product data
By working with multiple PIM platforms, Ctac can better guide customers in selecting the right solution for their specific situation.
“Organizations today face a variety of challenges around product data. Some mainly need speed, efficiency and ease of use, while others require a platform that can handle complex product structures and international distribution,” says Danny Pieters, Business Unit Manager Data Services at Ctac.
“With the addition of Akeneo and Syndigo alongside our existing partnership with Inriver, we can provide more targeted advice and support customers more effectively during implementations.”
Strong foundation in PIM implementations
Ctac has more than 10 years of experience with PIM implementations in industries such as manufacturing, retail and wholesale. The focus is not only on technology, but especially on achieving business goals and KPIs, establishing data governance and optimizing processes.
According to Christ Klinkenberg, Principal PIM Consultant at Ctac, this is crucial for successful PIM projects.
“Implementing a PIM platform is never just a technological project. It is about organizing product data across the entire organization. This means clear data ownership, well-structured processes and safeguarding data quality. Technology supports this process, but the real value lies in how organizations structure and leverage their product information.” - Christ Klinkenberg - Principal PIM consultant at Ctac
One partner for strategy, implementation and optimization
With the expansion of its PIM portfolio, Ctac aims to guide organizations end-to-end. From strategy and platform selection to implementation, integrations and further optimization.
The combination of multiple platforms makes it possible to find a suitable solution for every organization, aligned with sector, product complexity and growth ambitions.
“Our ambition is to help organizations transform product data from an operational challenge into a strategic asset. With this expanded PIM ecosystem, we can support our customers even better in their digital growth.” - Danny Pieters - Business Unit Manager Data Services at Ctac
Want to know more?
Curious how your organization can better manage and leverage product information? Contact Niels Wanten, Sales Manager PIM/DAM.
