‘s-Hertogenbosch, the Netherlands 01-02-2023 –

With the choice of this platform, Action is ready to fulfill its future ambitions. Ctac provides Action a platform aimed at a Frictionless Shopping Experience.

By using hybrid in-store point-of-sales, self-checkouts and mobile cash registers, the XV Platform supports Action’s further international growth. Real-time, through XV APIs, integrated with the applications in the Action IT environment.

Through smart Commerce Components such as a virtual shopping basket and a powerful loyalty, pricing & promotion engine, the platform is also ready for future developments in a unified commerce environment with multiple sales channels.

The relationship between Action and Ctac with regard to SAP ERP services and the use of the XV Retail solution goes back to the mid-zero era. At that time, Action had about 45 stores in the Netherlands and Belgium. At the time, a robust foundation was built that has evolved over the past 15 years into a powerful and scalable Unified Commerce Platform.

Currently the XV Platform at Action is active in more than 2,300 stores across 10 European countries.

“We are extremely proud that Action once again opts for a sustainable partnership with Ctac and
that we can contribute daily to the fastest-growing retailer in Europe.”

Pieter-Paul Saasen, CEO of Ctac