Technology as an accelerator
According to Dana, more and more wholesalers are implementing artificial intelligence, the Internet of Things, and robotics to improve their operations. AI enables smarter planning and more accurate inventory management, while IoT sensors provide real-time insights into the status of goods. This allows wholesalers to respond more quickly to deviations and deliver a more reliable service.
Logistics is also evolving rapidly. Automated Guided Vehicles are being replaced by Autonomous Mobile Robots, which navigate fully autonomously and can safely collaborate with people. Dana explains that the rise of Robotics as a Service also makes it possible to invest in robotics solutions flexibly and at scale, without heavy initial costs.
SAP Business Suite as a strategic core
For wholesalers looking to digitalise, automate, and focus on customer-centric operations, SAP Business Suite with S/4HANA Public Cloud is, according to Dana, a logical choice. The platform integrates all core processes, from purchasing and inventory management to sales and finance, forming the digital core of the organisation.
A key advantage of SAP Business Suite is that customer data and embedded analytics come together in a single environment. According to Dana, this allows wholesalers to:
- respond more quickly to customer inquiries
- deliver targeted and personalised offers
- strengthen customer relationships in a structural way
In addition, SAP Business Suite provides powerful tools to automate processes. With embedded AI, machine learning, and Robotic Process Automation, repetitive tasks such as order processing, invoicing, and inventory management can be largely automated. Dana emphasises that this increases efficiency, reduces errors, and frees up staff to focus on valuable customer interactions.
By integrating data, analytics, and automation, SAP Business Suite also provides wholesalers with a clear path towards an Intelligent Enterprise. According to Dana, companies can, regardless of their starting point or complexity, gradually grow into a data-driven, agile, and customer-focused organisation.
