Sustainability is moving up the agenda of more and more organizations. Working with its partners, Ctac helps customers achieve their sustainability goals. But what are these partners doing to make the world a bit greener? We asked Microsoft.
Seda Akdemir has been with Microsoft for more than eleven years, where she has held various positions. As from August 2022, Akedemir has been a Partner Technology Strategist. In this role, she looks at how customers can achieve more with Microsoft technology solutions and partners. Akdemir also applies her broad technical knowledge to the field of sustainability. “That knowledge makes me more aware of the various sustainability steps we can all take. I also feel responsible for using my technological knowledge to inform the people I interact with about all the potential sustainability options technology can bring them.”
The need for sustainability is growing
Akdemir sees the need to become more sustainable growing day by day. It is a topic that is now gaining more relevance and also increasingly underpins the views of the current generation. “The current generation does not want to work for an organization that has little or no idea of sustainability,” she says. “And consumers prefer to support companies that are actively committed to sustainability as well.” As mother of a six-year-old daughter, Akdemir is experiencing the current generation from up close. This impacts her view of sustainability. “As a mother, I know it’s my responsibility to make sustainability a permanent part of our daily lives,” she says. “For example, keeping our energy consumption down is a basic rule in our home.”
Sustainability embraced as a core component
The fact that Akdemir connects to sustainability in her job fits seamlessly with the fact that this topic keeps climbing higher and higher up the agenda of corporate boards. This is also the case at Microsoft, who started to embrace sustainability as a core part of its business strategy several years ago. “Microsoft wants to significantly reduce its CO2 footprint and have a positive impact on the environment,” Akdemir explains. “We want to be CO2 neutral by 2030. Microsoft is taking practical steps to achieve this goal. For example, investing in renewable energy, and improving energy efficiency in our business premises and data centers.”
