Ensure a correct and consistent pricing policy
Today’s consumers have a critical eye, are on the ball and are well informed. The prices of products in your physical store must therefore match the prices of the same items in your webshop, to the cent. And that’s the case when it comes to discounts, too. All this is easier said than done, of course, and it’s often the case that prices and discounts vary per channel.
Consistent prices for seamless shopping experiences
This is where Ctac’s Pricing & Promotion Engine (PPE) comes in, calculating prices and promotions in real time and suggesting the best deal. The Pricing & Promotion Engine is an absolute must in any Unified Commerce environment when it comes to offering customers a seamless shopping experience, however they shop.
For B2B and B2C environments
Our powerful Pricing & Promotion Engine quickly calculates the correct item price for each individual customer, taking into account personal promotions, customer segments, loyalty cards and vouchers. The Pricing & Promotion Engine is for both B2B and B2C environments and runs both in the cloud and at the tills, while connecting it to other channels is no problem thanks to APIs. The solution can be fully integrated with XV Retail.
Want to be sure the prices and discounts offered in store are the same as those in your app or webshop? Find out more about our Pricing & Promotion Engine. Feel free to get in touch for more information.
