Boretti is an Italian culinary lifestyle brand. The company has been making high-quality kitchen appliances, outdoor barbecues, wine cabinets and other items for 25 years. Boretti has been helping customers across Europe experience Italian craftsmanship and “passione in cucina.” The brand was looking to scale globally to deliver the Italian experience to new geographies and markets. To accomplish this, they needed to build an infrastructure that could drive omnichannel commerce globally with an agile digital architecture to support continued growth. Barry van der Groep, CIO of Boretti, began the search for a product information management (PIM) solution to act as the foundation for this project.




The challenge

The biggest challenge was finding the right PIM solution and best partner to help implement and integrate the project effectively was the biggest challenge. They wanted a solution that would be secure, SaaS, and flexible enough to meet the evolving needs of Boretti and their customers. The implementation partner needed to be a true partner, one that would help guide the process and decisions around the project, not just implement software.

“Ctac really thought through things with us and helped us with our strategy, and also took extra steps when it was needed.” Barry van der Groep, CIO Boretti

The solution

How to pick the right PIM solution out of a crowded tech landscape? Van der Groep identified a long list of PIM vendors, then narrowed it down to a short list of top PIM platforms, called for RFI proposals, demos, and finally, chose inriver as their solution. “We choose inriver because of a combination of elements including the cost base, it being closed source, it being cloud based, syndication options, integrations, and the future features so we can grow,” said van der Groep. “Basically, inriver had everything we wanted and it wasn’t just my opinion.”

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Boretti customer case